Use Good Grammar
copyright © by Tricia Morgan, The Digital Diva
First impressions count. When you meet someone who has a cheerful smile, extends a hand to you in greeting and remembers your name, they leave you with a favorable impression. The same is true with websites. If your site is attractive, it's easy to find the information they want, and that information is easy to understand, then they'll have a favorable impression of the site and want to return.
Sites wth poor grammar and spelling errors leave visitors with the impression that details and quality aren't important to you. That reflects poorly not only on your website, but extends to the products or services you offer.
Peope who don't know or care about proper grammar and spelling won't know or care if you use good grammar. You could use good grammar and it would not affect them. But there are other people, other clients, who care deeply about grammar and spelling. You don't want to give them reason to reject your website simply because you used the word "your" instead of "you're" in its proper place. Don't lose part of your client base simply because you're speaking or spelling in the vernacular.